Ivy Boutique on The Eyes of The Owner, Fitria Yusuf

Nama Ivy Boutique tentu sudah tidak asing lagi bagi para pecinta fashion di sini.

Butik yang sudah tersebar di tiga area Jakarta ini, telah menjadi tempat langganan bagi selebritis, socialita, dan fashionista yang mencari produk fashion karya desainer atau brand luar yang tidak pasaran dan belum memiliki outlet di sini, dengan harga yang masuk akal. Selain keunggulan produknya, layanan yang diberikan juga sangat sepadan.

Fitria Yusuf Honoris, seorang wanita cantik yang hampir selalu tersenyum, adalah sang pemilik Ivy Boutique. Ia juga salah seorang socialita yang telah dikenal luas. Selain memiliki selera fashion yang bagus, saya tahu ia juga tidak akan segan - segan turun tangan sendiri untuk melayani client - client yang menginginkan saran berpakaian dan rekomendasi produk darinya :). Tiap - tiap produk yang tersedia di Ivy merupakan item yang dipilihnya sendiri satu - persatu. Karenanya tidak heran apabila koleksi - koleksi yang tersedia di sana mirip dengan style pribadinya, yaitu classic, classy, dan effortlessly chic.

Beberapa waktu yang lalu saya sempat berbincang dengannya tentang Ivy Boutique...

Why Ivy?
Cause Ivy is a sanctuary for women who want's to look stylish and beautiful but still be herself and feel confidence and comfortable with her own skin.For pieces that are fashionable but will still look beautiful and fit the proportion of a real women's. Afterall, fashion comes and goes but style is forever :)

I see.. so, tell me a bit about the history behind Ivy?
Ivy has always been a dream project. I used to work in Dewi as a fashion market editor. The experiences of composing articles of exquisite and stylish pieces for the magazine according to my personal choice has inspired me to open a store, where i am the buyer there.

And how's the responses?
The response and reaction turned out very positive. I am very thankful to God and my family, especially my parents, husband, brothers and all my friends that have been very supportive and encouraging. Currently, Ivy is proud to be able to dressed, some of Indonesian stylish celebrity, socialites, career women and even housewives.

We are happy that many people love our collections, some have even told me personally how they feel about my store. I have always give an honest oppinion in term of selling my merchandise. I only select the best pieces to recommend to each customer to suit her personality, body type and personal taste. It is my best pleasure to hear my clients come to me and say "My mom/my friend/ my husband said i look beautiful wearing Ivy's collection" . I consider all my clients as my family, their satisfactions are my priority.

Glad to hear that. Agree with you, service is a very important part. So, what is Ivy to you?
Ivy is my passion, my dream. It is like my own child, that i would like to take care and educate and watch to grow. It is my objective to make Ivy a successful, admirable, reliable store.

What brands that Ivy carries at the moment?
Development, Milly, Tracy Reese, Plenty, Plenty Frock, Rich and Skinny, Alice & Olivia, Alexia Admor, Yoanna Baraschi, Castle Starr, Yumi Kim, Gold Hawk, Cynthia Stefee, Walter, Voom, La Rok, Pink tartan, Alara, Bracher Emden, Lara Bohinc, Kotur etc We also have special collection of Deden Siswanto's exclusively for Ivy.

And what is Ivy's motto?
To make women look stylish, beautiful, confidence and comfortable with her own look.

Who should be visiting Ivy and what will they found at Ivy?
Every women who finds classic, sophisticated, and effortlessly chic pieces. :)

Ok, I have a surprise question. I have an outdoor wedding, what will you suggest me to pick from Ivy?
A knee-lenght dress with bright color tones such as yellow, fuschia or a neutral one such as white and beige with crisp fabric that will stay put during the hot weather. I don't like flowing gowns as they look like a beach outfit. I prefer 50's new look siluet such as fitted a line dress or a shift dress with classic detailing.

Aha. Very classic and classy indeed. And last but not least, Fasity and Ivy...
are soulmates! :)

So, that's all folks! :)

Ivy Boutique bisa dikunjungi di:
Jl. Kemang Raya 69, Jakarta Selatan 12730
Plaza Senayan 2nd floor (dekat LuVaze salon & Sushi Tei)
Mon–Sat : 9.30 am – 8.30pm
Sun : 10.30am – 7.30pm

PS: Thx Fi! ;)